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Field Note No. 55

Why We Will Sometimes Talk You Out of a Deal

Why We Will Sometimes Talk You Out of a Deal

TL;DR: We have told buyers to walk away from apartments they had already fallen for. We have told sellers their asking price was creative writing. We will lose a commission before we sell you a mistake, because reputation is the only inventory in this business that never depreciates.

The MGNI principle

A good deal is one where both parties leave the table a little unfulfilled. The buyer paid slightly more than they hoped; the seller took slightly less. Nobody got fleeced, and everybody can sleep. A deal where one side is thrilled usually means the other side just learned an expensive lesson, and in a referral business, today's thrilled buyer is tomorrow's warning to their friends.

When we say no

  • The title has a complication the photos will not fix.
  • The price assumes a market that exists only in the seller's imagination.
  • The "deal" depends on you not asking one specific question.
  • The apartment is lovely and the wrong fit for what you actually told us you need.

In each case the short-term move is to smile and close. We would rather have the slightly awkward conversation now than the genuinely awkward one at the escribano's desk later.

I don't try to solve problems. I try to avoid them altogether.

Why honesty is the actual product

For a foreign buyer the scarce thing is not listings. It is someone in the room whose interests are not quietly working against yours. That is the entire job. The apartments come and go; the reason you trusted the person pointing at them is what you are really paying for.

The honest version

This is not nobility, it is arithmetic. We plan to be doing this in Buenos Aires for another two decades. That only works if the people we helped keep sending us the people they know.

Want a straight answer about a specific property or price? Book a call.

Max.-

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